CASE STUDY:

Owned by the Nourish Group, Euro Bar is an institution in Auckland’s upmarket dining scene with a loyal clientele of inner-city business professionals and influential creatives. 

A sentence about the brief/how it came about here…

Mabel worked closely with Euro to conceptualise and orchestrate the Euro Spring Series; three ticketed lunch events, designed around conversations with Auckland’s preeminent culture-makers and city-shapers, including Juliette Hogan, father-and-son architect duo Pip and Nat Cheshire, and Auckland Art Gallery’s director Rhana Devenport.

We teamed our talent with magazine editors from their respective industries for interview-style chat around their work and connections to the city. Guests enjoyed a three-course seasonal lunch prepared exclusively for the events, and some event-goers even went home with gorgeous goodie bags provided by the speakers.

Based on the success of the first series, Mabel helped Euro to run a second Euro Spring Series the following year, featuring Karen Walker, Ludo Campbell-Reid, head of the Auckland Design office, and architects Hamish Monk and Dean Mackenzie.