Mabel Maguire // Content, Social & Branding

    A small-but-perfectly-formed agency, Mabel Maguire helps brands big & small enhance the way the world sees them.

    What We Create

    Some clients come to us for everything, from strategic multi-platform communications plans to managing their social media and internal communications on an hourly basis. Others just need help now and then on the small stuff.


    Here’s what we can do for you …

    Marketing &

    Once we know what you Hi! and your brand are all about, we take your business goals, your budget, your existing communications and we create a strategy that incorporates the lot. This beautifully-formed plan will tell you how to reach your target audiences via online, public relations, social media, EDMs, events and just about any other mode you can think of.

    Social Media
    for Brands

    We curate your You look beautiful today. social media platforms, develop organic and paid social media campaigns, take care of content planning and scheduling, community management, social media crisis management, social influencer partnerships, analytics and reporting.


    You Did you do something different with your hair? need to serve the right content to the right people at the right time and be smart about it. We create and implement thoughtful, creative content strategies specifically for you and your audience. We cover copywriting and editing for blogs, website development, and printed publications, brochures and other collateral. We help with video, audio and images, script creation, editing and graphics too.


    We understand how the media works, and our relationships in the business help you That colour looks lovely on you. to get more coverage more often. We’ll develop your message, create targeted press materials with real angles, facts and figures, manage your media relationships, create and organise events and activations, and help with sponsorships and partnerships.

    Case Studies

    Euro Spring Series – Nourish Group

    Owned by the Nourish Group, Euro Bar is an institution in Auckland’s

    LEP Group

    When Edition — a luxury apartment development in Parnell — was conceived

    The Kindness Institute

    The Kindness Institute (aka TKI) is a charitable trust that teaches mindfulness,

    We help businesses with big, beautiful ideas to get the word out on the street & online.

    Who We Are

    We’re different to other agencies because our team is made up of former magazine editors, print journalists, public relations’ specialists and social media strategists. Our editorial outlook, strategic thinking and expert industry knowledge combine to create a team that knows what it’s doing and doesn’t bother with bullshit.


    Mabel Maguire is masterminded by Kirsten Matthew, a former journalist, editor and author with more than 20 years’ experience working in New Zealand and the USA. After 10 years working in magazines and newspapers in New York City, she has a finely-tuned talent for creative strategy and storytelling… and a knack for hiring other women who are amazing at what they do.


    Together, the Mabel team has decades’ worth of experience in the worlds of FMCG, hospitality, pharmaceutical, auto, not-for-profit, music, arts, health, architecture and design brands. Together, we help people with big, beautiful ideas to get the word out on the street and online. Together, we have fun and get shit done.


    Founder & Director

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    Kirsten is a former journalist, editor and author with more than 20 years’ experience working in New Zealand and the USA. She was an editor at the New York Post, Page Six Magazine, and Urbis and has authored three books. Since establishing Mabel Maguire in 2014, Kirsten has helped Toyota Global, Auckland Council, Stevens, Nourish Group and dozens of other New Zealand and international companies to develop their strategic communications.


    Account Director

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    Kara spent 15 years in London working for the United Kingdom’s leading mass-participation sports marketing agency, delivering events for brands including Nike, J.P. Morgan and LOCOG. In New Zealand, she was Head of Events at Spark PHD and has worked in a freelance capacity for numerous large agencies and brands, including Lotto NZ, The Warehouse and Adidas.


    Communications Executive

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    Thuryah supports the Mabel team, and our clients, with public relations implementation, social media content creation and copywriting projects. She is a Sociology and Communications graduate from The University of Auckland.


    Social Media Manager

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    Robyn has spent more than a decade working in social media marketing and has delivered campaigns, both organic and paid, for dozens of New Zealand brand. She has a background in the film industry, making her adept at both creating beautiful content and getting it out to the right audiences.

    Our Dance Partners

    We work with global brands, small start-ups and everything in between. Each of them have a few things in common: awesome ideas; an openness to new and different ways of communicating; a belief in treating people well, always.

    All Press Logo
    The Big Idea Logo
    Auckland Council Logo
    Williams Warm logo
    Auckland Foundation
    Green w Envy
    Yum Granola
    Supremely Gourmet
    Civic Logo
    TRYCD logo

    We’d love to get on the dance floor with you. So, get in touch and tell us what you need.

    P. O. Box 78267
    Grey Lynn
    Auckland, 1245

    [email protected]