Some clients work with us across every aspect of their marketing communications, while others bring us in for launches, campaigns, activations and special projects. We’re based in Tāmaki Makaurau, Auckland, in Aotearoa New Zealand, but our work on Mabel Maguire projects has taken us to Tokyo, Sydney, Melbourne, Milan and New York.
Here’s what we can do for you …
Once we know what you Hi! and your brand are all about, we take your business goals, your budget, your existing communications and we create a marketing communications plan that incorporates the lot. This beautifully-formed plan will help you reach your target audiences via digital campaigns, public relations, social media, EDMs, events and just about any other mode you can think of.
We create and implement thoughtful, creative content strategies specifically for you Did you do something different with your hair? and your audience. We cover copywriting and editing for blogs, website development, and printed publications, brochures and other collateral. We help with video, audio and images, script creation, editing and graphics too.
We understand how the media works, and our relationships in the business help you That colour looks lovely on you. to get more coverage more often. We’ll develop your message, create targeted press materials with real angles, facts and figures, manage your media relationships, create and organise events and activations, and help with sponsorships and partnerships.
We’re different to other agencies because our team is made up of former magazine editors, print journalists, public relations’ specialists and social media strategists. Our editorial outlook, strategic thinking and expert industry knowledge combine to create a team that knows what it’s doing.
Mabel Maguire is masterminded by Kirsten Matthew, a former journalist, editor and author with more than 20 years’ experience working in the media in New Zealand and the USA. After 10 years working in magazines and newspapers in New York City and more than a decade running Mabel Maguire, she has a finely-tuned talent for creative strategy and storytelling… and a knack for hiring other women who are amazing at what they do.
Together, our agency’s Auckland team has decades’ worth of experience, editorial intelligence, good taste and a deep understanding of culture. We work with FMCG brands, hospitality businesses, pharmaceutical companies, automotive brands, health organisations and design-led businesses across Aotearoa New Zealand and beyond.
We work with global brands, small start-ups and everything in between. Each of them have a few things in common: awesome ideas; an openness to new and different ways of communicating; a belief in treating people well, always.
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Social Media
Management
for Brands
We curate your You look beautiful today. social media platforms, develop organic and paid social media campaigns, take care of content planning and scheduling, community management, influencer partnerships, social media crisis management, analytics and reporting.